Business development in downtown Kalamazoo is guided by the Business Recruitment & Retention Committee, which makes recommendations to the DDA Board on initiatives such as the Downtown Redevelopment Liquor Licenses and discuss business advocacy issues.  It also is responsible for tracking available commercial space, gauging  the health of downtown through various economic indicators, such as the 2017 Retail Market Study, and aiding business in connecting to key support services,

The goal of the Business Rectruitment & Retention Committee is to add to the economic vibrancy of downtown Kalamazoo by recruiting  new retail and office businesses. To create a prosperous environment for existing businesses by using connections in the fields of consulting, business lending and real estate. To assist developers in creating and filling commercial and residential space.